Essential Digital Marketing for Healthcare Practitioners

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Your patient records are no longer relegated to paper, neither should your outreach strategy. 

 

Your goal as a healthcare practitioner is to guide others in their wellness journey. Although the path to health and happiness may not have changed much in the preceding decades, how patients find the trailhead certainly has. The key is to meet these potential patients where they are in their search for help. More often than not, this is online.   

This means expanding your scope and presence across digital platforms so those in need of help can find you fast and find you first. These strategies will not only connect you with plenty of new patients, but help you stay connected and involved with the ones you treat already.    

 

Why go digital?

 

If you’re relying solely on personal recommendations and a listing in the phone book, your business model is not only prehistoric, it will likely meet a similar fate as the dinosaurs.

To put the importance in perspective, Google alone receives 1 billion health-related searches daily – that's an average of 70,000 searches per minute, or 7% of all Google searches.

Check our helpful the resources below, or

 

download the full e-book here.
 

 

1

SEO FOR HEALTCHARE PROFESSIONALS

SEO is a set of practices and methods designed to increase your visibility in search engines.

Research by our partner Hubspot shows that 75% of searchers never scroll beyond the first page.

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3

SOCIAL MEDIA FOR HEALTHCARE PROFESSIONALS

SMM is a strategy of leveraging your presence on social media  to reach new and existing patients.

Nearly one third of respondents indicated that they have used social media platforms to find health-related information

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2

PPC FOR HEALTHCARE PROFESSIONALS

PPC advertising are those ubiquitous little ads that show up on the top of the page after a search on Google (or similar). 

Of the 1 billion healthcare-related searches daily, nearly a quarter are resolved in a click on a relevant PPC ad.

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