About Technical SEO
Technical SEO involves monitoring and tweaking the structure and coding of your site with the aim to help search engines understand your site better. Quite often you can have an altogether great website but which is blocking search engines from indexing the right pages, or you can have some great content but with a poorly chosen URL structure.
Technical SEO is the aspect of SEO that really looks at your site as though you were a search engine, so that you can alter it to show the parts of the your site that you want them to see. Doing technical SEO right can help your site run more smoothly, get indexed better and allows search engines to rank it for the search terms it should.
Included in our Technical SEO Service
Below are some of the things we do as part of our technical SEO service. Click any of the items to read more about what it involves.
Having a logical and clean URL is important for SEO because it allows search engines understand your site better and helps them index it. Creating a good URL structure is important to get right from the start, but can be altered for already existing sites. It particularly helps with larger sites, allowing search engines to understand the categories of your webpages, and to reach pages which are "deeper" in the structure.
It's important to keep a good overview of the status codes of your pages to and to maintain these accordingly. If you have a lot of 404 pages and links pointing to these, this doesn't provide a good user experience, and also sends bad signals to search engines. The same goes for redirecting pages to unrelated topics. An initial audit needs to be done of your websites pages, and then the right actions should be taken to reduce issues.
The robots.txt file on webpages allows you to block robots (also known as "bots" or "crawlers") from accessing your pages, and therefore control which pages search engines see (to an extent). This can be used to hide pages which don't provide valuable information, but which must be shown. Pages also need to be checked to see that they're not blocking search engines from viewing pages that they'd like them to see.
Too much code on pages with written content can make it difficult for search engines to find the text, and therefore index them for your chosen keywords. Page code-to-text ratio should be monitored for all pages.
Sitemaps are an overview of how your site's structure fits together. These can be submitted to search engines, to help them understand and index your site.
Site speed is extremely important for the experience of users on websites. Slow-loading pages result in more people clicking back to search results. It is therefore certainly an indirect ranking signal for search engines, and is also quite possibly a direct ranking signal. This means the website should be audited and tuned up to maximize page loading speed.
Structured data markup allows your to add additional information to search results pages. This means that you can add things like reviews, additional pages, address details so that it appears directly in the search results below your website name. This greatly increases the chances that searchers will click onto your website.
How Does Our Technical SEO Service Work?
The above steps and more are included in our technical SEO process. Technical SEO should be constantly monitored, and is something that should be built in to your SEO process, updating as you go and informing the other aspects of SEO.
We therefore do an initial assessment to see if there are any errors to fix from the outset and then continually tweak from the technical side to ensure your site is being indexed properly.
Check out some of our previous work to see how we work.
FAQs About our Technical SEO Service