About Keyword Research
Everyday millions of people type strings of words into google's search bar with the hope to be directed to the place that will solve their problem. They might be looking to learn, to buy something, to be entertained, along with an infinite number of other needs. Even though they don't know it, a great number of these people's problems could be solved by your website. But as of yet, their is no way for their problem to be connected to your solution.
This is why thorough keyword research and keyword targeting is important if you want to be found by those who you can provide a solution to. Keyword research you can understand what your potential visitors are typing into google, and begin to create content that will match with their search intent. Because you have designed your content to include search terms, your web pages will then start to appear in the search results when searchers enter those terms.
Included in our Keyword Research Process
Below are some of the things we do as part of our keyword research service. Click any of the items to read more about what it involves.
In order to bring in the right visitors to your site, you first need to know who those visitors are. It's important to get an idea of what types of people you'd ideally want to attract to your website, so that the keyword research and content can be made to suit those searchers' needs. A sustainably sorced food shop would more likely be happier to attract customers looking for "organic foods store" than for simply an "online food store". This is important firstly because doing this mean that the visitors brought to the website are more relevant, they are satisfied, and will therefore convert. It is secondly important because meeting the needs of searchers is the best strategy to ensuring google places you higher in the search results.
With a rough idea of who your audience is, you can start to zoom in a little bit and research in more detail the types of things they are discussing on the web. This can involve researching forums, looking at respected websites in the niche or checking out what people are saying on social media. The goal of this step is to start to get a picture of the types of terms that your audiences are using, the types of questions they are asking and how they are asking them, so that you can deliver content that meets the needs of these people in the right way.
What types of terms do your competitors already rank for? This is a key question to ask which will help to generate ideas for content to create and keywords to target.
Now that you've a basic idea of what your audience are discussing and searching for, you can now take those terms and expand on them. This involves simple brainstorming, but also the use of keyword tools to generate terms and phrases that you might not have otherwise thought of.
With your list of 1000's of keywords, it's then time to focus on the ones that are most important. This is achieved by deciding on mainly 3 things. Firstly, they must be relevant to you, in that they would bring the people you'd want to arrive at your site. Secondly, they should have a (relatively) high volume. Thirdly, their difficulty to rank for should be weighed against how much time and resources you're willing to put into trying to rank for those keywords. These steps can be achieved with a combination of deliberation, checking search results and using SEO tools.
It's not only important to try and rank highly for keywords that everyone is searching for. It's also important to rank for very specific searches, that happen less frequently. This can be achieved through careful keyword research and well-written content that includes synonyms and a wider vocabulary.
It's further a good idea to separate your local keyword targets and spend time focusing on them. These could be terms that are searched for just in your city or region. Quite often these are high-converting terms and less competitive.
It's good practice to keep an overview of all the keywords you're targeting and map these to the pages they're targeted for. You should then list important metrics for these pages, to have a clear idea of the most important areas to improve. It moreover allows you to keep track of new keywords that you rank for that you hadn't previously thought of.
How Does Our Keyword Research Service Work?
The above steps will be completed by us, and we've refined our processes so that it's as simple for you as possible. We first get your input on the for the initial ideas of target audiences and possible search terms, and the remaining steps are carried out on our own.
At the end of our thorough keyword research service, we generate a keyword to page plan that shows clearly which keywords should be targeted on which page. It's then up to us to create the content for these pages using those keywords.
Check out some of our previous work to see how we work.
FAQs About our SEO Keyword Research Service