In order to bring in the right visitors to your site, you first need to know who those visitors are. It's important to get an idea of what types of people you'd ideally want to attract to your website, so that the keyword research and content can be made to suit those searchers' needs. A sustainably sorced food shop would more likely be happier to attract customers looking for "organic foods store" than for simply an "online food store". This is important firstly because doing this mean that the visitors brought to the website are more relevant, they are satisfied, and will therefore convert. It is secondly important because meeting the needs of searchers is the best strategy to ensuring google places you higher in the search results. 

With a rough idea of who your audience is, you can start to zoom in a little bit and research in more detail the types of things they are discussing on the web. This can involve researching forums, looking at respected websites in the niche or checking out what people are saying on social media. The goal of this step is to start to get a picture of the types of terms that your audiences are using, the types of questions they are asking and how they are asking them, so that you can deliver content that meets the needs of these people in the right way.

What types of terms do your competitors already rank for? This is a key question to ask which will help to generate ideas for content to create and keywords to target. 

Now that you've a basic idea of what your audience are discussing and searching for, you can now discuss the tone that your content will start to take. We like to do this in partnership with our client, so that we develop a voice that fits their ideas too.

It's also important to choose the types of content to create. This is because certain types of content are better matched to certain types of topic, or because perhaps doing content in a different way from competitors could make you stand out. For instance, if you provide a training video when all your competitors are providing training written content, you could be providing real value, and this also shows in search.

We have strict guidelines for creating content which ensures what we produce has a large impact and meets a high quality. These detail rules on how much to write, image quality, keyword usage, and many more rules. Our method ensures the highest quality end product.

We set out a schedule with our clients and agree on how much content will be produced and in what time frame. This ensures we meet targets from the clients perspective, but also our own targets which ensure we reach maximum SEO potential.

It's good practice to keep an eye on the impact of your created content and how visitors are interacting with it. We provide regular reporting so that our client can see the results.